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Watt & Whisk

Black Friday & Cyber Monday Kitchen Appliance Deals 2026

What genuinely moves in this category, what does not, and whether to buy now or wait — with a live board of everything we track that is discounted right now.

By Stephen V.Published September 15, 2026

Disclosure:Watt & Whisk is reader-supported. When you buy through links on this page we may earn an Amazon Associates commission, at no extra cost to you. Prices are pulled live from Amazon and shown with the date checked. How this works.

Black Friday 2026 falls on November 27 and Cyber Monday on November 30. This page is live now and stays live through the sale: the picks below carry prices pulled straight from Amazon, and the board further down lists every appliance we track that is discounted at this moment. We do not print predicted prices or promise discounts that have not happened — when the November reductions land, they appear here because the feed shows them, not because we typed them in.

The short answer

Quick picks

#ProductBest forScorePrice
01
Ninja Ninja AF101
Ninja AF101

The 4-quart Ninja AF101 is the one we point most people to: a genuinely simple dial-and-button air fryer with a ceramic-coated basket, a 105–400°F range, and a footprint that fits a normal counter. It has been the reliable default since 2018 for good reason.

4 QT · 1550W

Best overall on value
4.6★★★★★
$119.99Amazon
02
Cosori Cosori TurboBlaze
Cosori TurboBlaze

Cosori's TurboBlaze pairs a 6-quart square basket with a genuinely PFAS-free ceramic coating and a faster 3,600-rpm fan. It's the pick if you want a modern, roomier air fryer without stepping up to a dual-basket footprint — and the coating claim is on the spec sheet, not marketing.

6QT

Best for most kitchens
4.5★★★★★
$119.99Amazon
03
Ninja Ninja Professional Plus BN701
Ninja Professional Plus BN701

The BN701 is the value champion: strong ice-crushing power, Auto-iQ programs, and a big pitcher for a fraction of a Vitamix. It won't self-clean or make hot soup, but for daily smoothies it's plenty.

Professional Plus Blender · 1400W

Best value blender
4.3★★★★★
$109.99Amazon
04
Vitamix Vitamix 5200
Vitamix 5200

The 5200 is the workhorse Vitamix — a tall 64-oz jar, an aircraft-grade blade, and a variable dial that takes it from a silky smoothie to hot soup by friction. Expensive, but it's the one people keep for 15 years.

Self-Cleaning 64 oz

Best overall blender
4.6★★★★★
$479.99Amazon
05
KitchenAid KitchenAid Classic (4.5 Qt)
KitchenAid Classic (4.5 Qt)

The 4.5-quart Classic is the cheapest way into the KitchenAid ecosystem and takes the same attachments as the Artisan. A slightly smaller bowl and fewer colors, but the same fundamentals.

4.5 Q

Best budget KitchenAid
4.3★★★★★
$399.00Amazon
06
Anova Anova Precision Cooker
Anova Precision Cooker

Anova's Precision Cooker is the category default: a 1,100-watt immersion circulator with a clip, a clear display, and a mature app. It clamps to any pot and holds temperature tightly, which is the entire job.

1100 watts · 1100W

Best overall sous vide
4.4★★★★★
$169.00Amazon
07
Cuisinart Cuisinart DFP-14BCNY (14-Cup)
Cuisinart DFP-14BCNY (14-Cup)

The 14-cup, 720-watt DFP-14 is the long-running benchmark: a big bowl, a strong motor, and a simple three-button interface that just works. It's the food processor most test kitchens keep on the counter.

14-Cup · 720W

Best overall food processor
4.6★★★★★
$249.95Amazon

#ad · Live prices from the Amazon Product API, as of Sep 17, 2026. Where we have no verified live price, we show none — a gap beats a number that has rotted.

How we picked:we compare published specs — capacity, wattage, real countertop footprint, and basket materials — and compute running cost from the manufacturer's wattage. We haven't lab-tested these units, and we say so. Our full method.

The picks, in detail

01
Best overall on value

Ninja AF101

4.6★★★★★

spec score /5

Ninja Ninja AF101
$119.99View on Amazon

Price as of Sep 17, 2026. Prices change — Amazon's is the one that counts.

#ad · we may earn a commission from this link to Ninja AF101

The 4-quart Ninja AF101 is the one we point most people to: a genuinely simple dial-and-button air fryer with a ceramic-coated basket, a 105–400°F range, and a footprint that fits a normal counter. It has been the reliable default since 2018 for good reason.

Capacity
4 QT
Footprint (W×D×H)
12.25 × 15.1 × 15.25 in
Power
1550 W
Weight
10.58 lb
Cost per use*
≈9¢
Est. per year*
≈$18
Warranty
1 Year Manufacturers
Capacity4.0
Footprint4.4
Ease of use4.8
Materials4.5
Value4.9
  • Ceramic-coated aluminum basket — no PTFE nonstick
  • Dead-simple controls; nothing to learn
  • Small enough for a normal counter (12 × 15 in)
  • 4 qt is tight for a family of 4+
  • No preset buttons or window
  • Dial isn't the most precise

*Cost-to-run computed from the manufacturer's stated 1550W at $0.17/kWh (US average), 20-min sessions, 4×/week. Your rate and use will vary.

02
Best for most kitchens

Cosori TurboBlaze

4.5★★★★★

spec score /5

Cosori Cosori TurboBlaze
$119.99View on Amazon

Price as of Sep 17, 2026. Prices change — Amazon's is the one that counts.

#ad · we may earn a commission from this link to Cosori TurboBlaze

Cosori's TurboBlaze pairs a 6-quart square basket with a genuinely PFAS-free ceramic coating and a faster 3,600-rpm fan. It's the pick if you want a modern, roomier air fryer without stepping up to a dual-basket footprint — and the coating claim is on the spec sheet, not marketing.

Capacity
6QT
Footprint (W×D×H)
11.8 × 14.4 × 11.9 in
Weight
13.2 lb
Warranty
2 Year Manufacturer
Capacity4.4
Footprint4.2
Ease of use4.4
Materials4.8
Value4.4
  • PFAS-free ceramic basket (per spec sheet)
  • 6-qt square basket fits more than round baskets
  • Quieter, faster fan; 2-year warranty
  • Pricier than a basic basket fryer
  • Taller than a compact model
  • Digital panel is a small learning curve
03
Best value blender

Ninja Professional Plus BN701

4.3★★★★★

spec score /5

Ninja Ninja Professional Plus BN701
$109.99View on Amazon

$119.998% off

Price as of Sep 17, 2026. Prices change — Amazon's is the one that counts.

#ad · we may earn a commission from this link to Ninja Professional Plus BN701

The BN701 is the value champion: strong ice-crushing power, Auto-iQ programs, and a big pitcher for a fraction of a Vitamix. It won't self-clean or make hot soup, but for daily smoothies it's plenty.

Capacity
Professional Plus Blender
Footprint (W×D×H)
9 × 6.75 × 17.5 in
Power
1400 W
Weight
8.1 lb
Cost per use*
≈8¢
Est. per year*
≈$17
Warranty
1 year limited warranty
Power4.4
Versatility4.0
Build4.1
Ease of clean4.2
Value4.8
  • Crushes ice easily
  • Auto-iQ preset programs
  • A quarter of a Vitamix's price
  • Stacked blades are fiddly to clean
  • Plastic build vs premium blenders
  • Not for hot blending

*Cost-to-run computed from the manufacturer's stated 1400W at $0.17/kWh (US average), 20-min sessions, 4×/week. Your rate and use will vary.

04
Best overall blender

Vitamix 5200

4.6★★★★★

spec score /5

Vitamix Vitamix 5200
$479.99View on Amazon

Price as of Sep 17, 2026. Prices change — Amazon's is the one that counts.

#ad · we may earn a commission from this link to Vitamix 5200

The 5200 is the workhorse Vitamix — a tall 64-oz jar, an aircraft-grade blade, and a variable dial that takes it from a silky smoothie to hot soup by friction. Expensive, but it's the one people keep for 15 years.

Capacity
Self-Cleaning 64 oz
Footprint (W×D×H)
7.25 × 8.75 × 20.5 in
Weight
10.9 lb
Warranty
7-Year Limited Warranty
Power4.9
Versatility4.8
Build4.9
Ease of clean4.4
Value4.0
  • Blends anything to a genuinely smooth texture
  • Runs for years; 7-year warranty class
  • Self-cleans with soap and warm water
  • Premium price
  • Tall — may not fit under cabinets
  • Loud at full speed
05
Best budget KitchenAid

KitchenAid Classic (4.5 Qt)

4.3★★★★★

spec score /5

KitchenAid KitchenAid Classic (4.5 Qt)
$399.00View on Amazon

Price as of Sep 17, 2026. Prices change — Amazon's is the one that counts.

#ad · we may earn a commission from this link to KitchenAid Classic (4.5 Qt)

The 4.5-quart Classic is the cheapest way into the KitchenAid ecosystem and takes the same attachments as the Artisan. A slightly smaller bowl and fewer colors, but the same fundamentals.

Capacity
4.5 Q
Footprint (W×D×H)
8.7 × 14.1 × 13.9 in
Weight
24.2 lb
Warranty
1 Year Limited Warranty
Capacity4.0
Power4.1
Build4.6
Attachments5.0
Value4.6
  • Lowest-cost route to KitchenAid
  • Takes the full attachment lineup
  • Compact-ish 4.5-qt bowl
  • Smaller bowl than the Artisan
  • Fewer color options
  • Same dough limits as the 5-qt
06
Best overall sous vide

Anova Precision Cooker

4.4★★★★★

spec score /5

Anova Anova Precision Cooker
$169.00View on Amazon

$229.0026% off

Price as of Sep 17, 2026. Prices change — Amazon's is the one that counts.

#ad · we may earn a commission from this link to Anova Precision Cooker

Anova's Precision Cooker is the category default: a 1,100-watt immersion circulator with a clip, a clear display, and a mature app. It clamps to any pot and holds temperature tightly, which is the entire job.

Capacity
1100 watts
Footprint (W×D×H)
3.07 × 12.79 × 5.51 in
Power
1100 W
Weight
1.92 lb
Cost per use*
≈6¢
Est. per year*
≈$13
Warranty
2 year manufacturer
Precision4.7
Speed4.4
App4.4
Size4.2
Value4.2
  • Holds temperature precisely
  • 1,100 W heats water quickly
  • Mature, reliable app
  • Needs a container and a bag/clip
  • App-dependent for some features
  • Not silent

*Cost-to-run computed from the manufacturer's stated 1100W at $0.17/kWh (US average), 20-min sessions, 4×/week. Your rate and use will vary.

07
Best overall food processor

Cuisinart DFP-14BCNY (14-Cup)

4.6★★★★★

spec score /5

Cuisinart Cuisinart DFP-14BCNY (14-Cup)
$249.95View on Amazon

$299.9517% off

Price as of Sep 17, 2026. Prices change — Amazon's is the one that counts.

#ad · we may earn a commission from this link to Cuisinart DFP-14BCNY (14-Cup)

The 14-cup, 720-watt DFP-14 is the long-running benchmark: a big bowl, a strong motor, and a simple three-button interface that just works. It's the food processor most test kitchens keep on the counter.

Capacity
14-Cup
Footprint (W×D×H)
7.9 × 11 × 14.8 in
Power
720 W
Weight
18 lb
Cost per use*
≈4¢
Est. per year*
≈$8
Warranty
Warranty
Capacity4.8
Power4.5
Versatility4.4
Ease of clean4.3
Value4.6
  • Big 14-cup bowl for batch prep
  • 720 W handles dough and hard veg
  • Simple, durable, long track record
  • Large to store
  • Only slicing/shredding + chopping blades included
  • Feed tube pusher can be fiddly

*Cost-to-run computed from the manufacturer's stated 720W at $0.17/kWh (US average), 20-min sessions, 4×/week. Your rate and use will vary.

The dates, and what Amazon has actually confirmed

Thanksgiving 2026 is the fourth Thursday of November, which puts Black Friday on Friday, November 27, 2026 and Cyber Monday on Monday, November 30, 2026. Those two dates are fixed by the calendar and you can plan around them.

What is not fixed is the retailer window around them. Amazon has run an extended event spanning more than the weekend itself for several years, usually starting the week before and running into the first days of December, but as of this page's publication Amazon had not announced its 2026 window. We are not going to invent one. When the dates are announced we will put them here.

How deep the discounts actually go in this category

This is the part almost nobody publishes honestly, so start with a number that is measured rather than guessed. Adobe Analytics tracks US online transactions and publishes the peak discount rate by category for each holiday season — the deepest point reached at any time between November 1 and December 31. For the 2025 season the peaks were:

  • Electronics — 30.9% off list
  • Toys — 29.6%
  • Apparel — 25.1%
  • Televisions — 24.3%
  • Computers — 23.4%
  • Sporting goods — 20.3%
  • Appliances — 20.2%
  • Furniture — 18.8%

Appliances came second from bottom. That is worth sitting with, because the advertising in November strongly implies the opposite. The category people most associate with Black Friday bargains — electronics — discounted half again as deeply as appliances did, and appliances peaked at roughly a fifth off at the very best moment of a two-month season. A typical discount on a typical day was shallower than that, by definition.

The honest conclusion is not "do not buy in November." It is that a fifth off is a good outcome here, an unusually good deal is not a life-changing one, and any listing promising you 70% off a kitchen appliance is telling you something about its list price rather than about its value. Which brings us to the list price.

The crossed-out number is the trick

The most common manipulation in this category is not a fake sale, it is a fake starting point. A model that has realistically never sold at $150 carries a $150 "list" price, so a $99 sticker reads as a third off when $99 is simply what it costs. The percentage is theater.

This is not just our opinion. The FTC's Guides Against Deceptive Pricing (16 CFR Part 233) say a former price is a legitimate basis for a comparison only where it is bona fide — an actual price at which the article was openly and actively offered to the public, on a regular basis, for a reasonably substantial period. Where an artificial, inflated price was set up so a later reduction would look large, the Guides describe the advertised bargain as a false one. Knowing that rule exists is most of the defense against it.

So the only reliable test is the street price: what that specific model has actually been selling for week to week. That is precisely why we never type prices into our copy and instead pull every figure live from Amazon — a number we typed in October would be lying to you by December. The same logic runs through our older air fryer deals page.

Straight from the price feed

Discounted right now

Every appliance we track, filtered to the ones Amazon is showing at a reduced price as of Sep 17, 2026. Nothing on this list is typed in by us, so it cannot go stale — and it fills up on its own when the November discounts land.

  • Instant Instant Vortex 4-Qt

    Instant Vortex 4-Qt

    Best small digital

    $69.99$129.99

    46% off list

    Check on Amazon
  • Instant Instant Vortex Plus

    Instant Vortex Plus

    Best with a cook window

    $99.99$159.99

    38% off list

    Check on Amazon
  • Anova Anova Precision Vacuum Sealer Pro

    Anova Precision Vacuum Sealer Pro

    Best sealer for sous vide

    $100.99$154.99

    35% off list

    Check on Amazon
  • Chefman Chefman TurboFry Touch Dual

    Chefman TurboFry Touch Dual

    Best budget dual-basket

    $99.94$149.99

    33% off list

    Check on Amazon
  • Cuisinart Cuisinart Precision Master SM-50

    Cuisinart Precision Master SM-50

    Best big bowl for the money

    $229.95$319.95

    28% off list

    Check on Amazon
  • Anova Anova Precision Cooker

    Anova Precision Cooker

    Best overall sous vide

    $169.00$229.00

    26% off list

    Check on Amazon
  • Magic Bullet Magic Bullet (11-Piece)

    Magic Bullet (11-Piece)

    Best tiny-budget pick

    $29.98$39.99

    25% off list

    Check on Amazon
  • Cuisinart Cuisinart Smart Stick CSB-179

    Cuisinart Smart Stick CSB-179

    Best budget immersion blender

    $59.95$79.95

    25% off list

    Check on Amazon
  • Vitamix Vitamix Propel Series 510

    Vitamix Propel Series 510

    Best compact Vitamix

    $389.00$499.95

    22% off list

    Check on Amazon
  • Hamilton Beach Hamilton Beach 4-in-1 (59765)

    Hamilton Beach 4-in-1 (59765)

    Cheapest useful stick blender

    $34.99$44.45

    21% off list

    Check on Amazon
  • NutriBullet NutriBullet Pro 900

    NutriBullet Pro 900

    Best personal blender

    $79.84$99.99

    20% off list

    Check on Amazon
  • Aucma Aucma 6.5-Qt Stand Mixer

    Aucma 6.5-Qt Stand Mixer

    Best big bowl on a budget

    $135.99$169.99

    20% off list

    Check on Amazon
  • Ninja Ninja Professional Plus Kitchen System BN801

    Ninja Professional Plus Kitchen System BN801

    Best blender-and-processor combo

    $179.99$219.99

    18% off list

    Check on Amazon
  • Ninja Ninja Professional BL610

    Ninja Professional BL610

    Best full-size blender under $100

    $89.98$109.99

    18% off list

    Check on Amazon
  • Anova Anova Precision Vacuum Sealer

    Anova Precision Vacuum Sealer

    Best value sealer

    $74.00$89.99

    18% off list

    Check on Amazon
  • Cuisinart Cuisinart DFP-14BCNY (14-Cup)

    Cuisinart DFP-14BCNY (14-Cup)

    Best overall food processor

    $249.95$299.95

    17% off list

    Check on Amazon
  • Philips Philips 3000 Series

    Philips 3000 Series

    Best big-capacity name brand

    $210.38$249.99

    16% off list

    Check on Amazon
  • Vitamix Vitamix 5-Speed Immersion Blender

    Vitamix 5-Speed Immersion Blender

    Best for thick, heavy loads

    $144.95$169.95

    15% off list

    Check on Amazon
  • Instant Pot Instant Pot Duo Crisp (8 Qt, 11-in-1)

    Instant Pot Duo Crisp (8 Qt, 11-in-1)

    Best if you only have room for one machine

    $189.99$219.99

    14% off list

    Check on Amazon
  • Hamilton Beach Hamilton Beach 10-Cup

    Hamilton Beach 10-Cup

    Best budget full-size

    $59.99$69.95

    14% off list

    Check on Amazon
  • Cosori Cosori TWINFRY (9 Qt)

    Cosori TWINFRY (9 Qt)

    Best ceramic for a family

    $159.96$179.99

    11% off list

    Check on Amazon
  • Cuisinart Cuisinart Pro Custom 11 (DLC-8SY)

    Cuisinart Pro Custom 11 (DLC-8SY)

    Best value full-size

    $199.95$219.95

    9% off list

    Check on Amazon
  • Ninja Ninja Professional Plus BN701

    Ninja Professional Plus BN701

    Best value blender

    $109.99$119.99

    8% off list

    Check on Amazon
  • Cuisinart Cuisinart TOA-70 Air Fryer Toaster Oven

    Cuisinart TOA-70 Air Fryer Toaster Oven

    Best warranty and smallest footprint

    $205.84$219.95

    6% off list

    Check on Amazon
  • Breville Breville Joule Turbo

    Breville Joule Turbo

    Best app experience

    $234.95$249.95

    6% off list

    Check on Amazon

#ad· Live prices and discount percentages from the Amazon Product API. The percentage is measured against Amazon's own list price, which is the number we spend the rest of this page telling you to distrust — treat it as a signal that something moved, not as proof the saving is real.

What tends to move in this category — and what rarely does

A necessary caveat first: we are not going to dress judgment up as measurement. What follows is our read of how this category is structured, not a statistic, and we have flagged it as such rather than inventing percentages to make it sound authoritative. The measured number on this page is the Adobe one above and the live board immediately preceding this section.

What is promoted most. High-volume models from brands with crowded, frequently refreshed lineups — Ninja, Instant, Cosori, Chefman and the rest of the basket air-fryer field. Several near-identical SKUs at several price points, a new version most years, and an outgoing model that has to clear. Those are the structural conditions for discounting, and they describe the cheap-to-mid air fryer and blender market almost exactly.

What moves least. Single-model premium appliances from brands that sell one version of a thing for years and back it with a long warranty — the Vitamix full-size jug blenders, the Breville ovens, the KitchenAid household mixers. These are advertised at consistent prices across retailers and they do not have three internal competitors forcing a price down. When they do move, the movement is usually modest and often on a color or a configuration rather than across the line.

What is unpredictable. Accessories and attachments. Mixer attachments, vacuum-sealer bags, extra baskets and jars follow their own logic, and some listings suppress the price entirely so no discount is visible at all until you are in the cart. Do not build a gift plan around an attachment going on sale.

Buy now or wait? By product class

The useful version of this question is not about the calendar, it is about what you are buying. Here is how we would answer it for each class we cover.

Basket air fryers and value blenders — worth waiting

This is the part of the category with the crowded lineups and the annual refreshes, and it is where waiting through November is most likely to pay. If the recipient does not need it before Thanksgiving, decide which model fits their kitchen now — using our air fryer guide or best blenders under $100 — and then watch that one model rather than shopping the sale. Letting the machine choose itself on merit and the sale choose only the timing is the whole discipline.

Premium blenders, ovens and mixers — buy when you find it

The opposite advice. If you are buying a Vitamix, a Breville Smart Oven or a KitchenAid and you see a reduction you are happy with, take it rather than gambling on a deeper one arriving later in the month. These are the models least likely to be discounted hard, and the disappointment of waiting all November for nothing to happen is a real outcome here rather than a hypothetical one. The case for the money on the premium blender is made in Vitamix vs. Ninja.

Sous vide and vacuum sealers — either, but check the pairing

Circulators sit in the middle: several brands, several price points, a reasonably active market. The more important point for a gift is that a circulator without bags or a container is an incomplete present, and the accessories are the part least likely to be discounted. If you are assembling a pairing, buy the parts when you see them rather than holding out for one perfect basket. Start with our sous vide guide and do you need a vacuum sealer.

Mixer attachments — buy when you decide

Do not wait on these. Attachment pricing is erratic, several KitchenAid listings suppress the price outright, and the gift is time-sensitive in a way the mixer is not. If you have settled on an attachment, buy it. The field is in our attachments guide and the gifting angle in best gifts for bakers.

And if they need it now

Buy it now. An appliance in use for six weeks is worth more than a fifth off it. The waiting game only makes sense for a gift with a fixed date attached, and even then only for the classes above where waiting has a reasonable chance of paying.

The thing that matters more than the discount

Return windows. Retailers extend them over the holidays by different amounts, and the difference between a 15-day window and an open-ended one is worth more on a gift than most of the discounts on this page — because the person opening it in December did not choose it and may need to send it back. We compare the retailers on that in where to buy an air fryer. Check the window before you check the price, especially on anything bought in early November for a late-December occasion.

What we will publish here in November

When the sale window opens, this page updates itself in the part that matters: the live board above is generated from our daily Amazon price refresh, so every genuine reduction on an appliance we track appears there automatically with the date it was checked. We will add Amazon's confirmed event dates once announced, and we will write up anything that looks like a real move against a model's recent street price rather than against an inflated list.

What you will not find here is a countdown timer, a predicted price, or a claim that something is "the lowest it has ever been" that we cannot substantiate. We earn the same Amazon commission on a qualifying purchase whether or not an item is discounted, which is the plain, unromantic reason we have no incentive to talk up a sale — set out in full in our affiliate disclosure.

If you are here to buy a gift

The picks at the top of this page are our current category winners with live prices, which is the right starting point if you know what you are looking for. If you do not, the gift guides are written for exactly that problem: by budget in under $50 and under $150, or by recipient in gifts for bakers, gifts for home cooks and gifts for newlyweds. All of them sit under the gift guide hub.

Frequently asked questions

When is Black Friday 2026?

Black Friday 2026 is Friday, November 27 and Cyber Monday is Monday, November 30, because Thanksgiving falls on the fourth Thursday of the month. Retailer sale windows usually run wider than those two days, but Amazon had not announced its 2026 window when this page was published.

How much do kitchen appliances actually drop at Black Friday?

Less than the advertising implies. Adobe Analytics measured the peak discount for the appliances category at 20.2% off list across the 2025 holiday season, second from bottom of its category list and well behind electronics at 30.9%. A fifth off at the deepest point of a two-month season is a good outcome in this category, not a disappointing one.

Should I wait for Black Friday to buy an air fryer?

If it is a gift with a fixed date and you can wait, yes — basket air fryers come from brands with crowded lineups and frequent model refreshes, which are the conditions that produce discounting. Decide which model fits the kitchen first, then watch that one model rather than shopping the sale. If it is for daily use now, buy it now.

Which kitchen appliances rarely go on sale?

Single-model premium appliances from brands that sell one version for years and back it with a long warranty — full-size Vitamix blenders, Breville ovens and KitchenAid household mixers. They are advertised at consistent prices across retailers and have no internal competitors forcing the price down. If you see a reduction you are happy with on one of these, take it.

How do I tell a real discount from a fake one?

Ignore the crossed-out list price and compare against the model's recent street price instead. The FTC's Guides Against Deceptive Pricing treat a former price as a legitimate comparison only where it was a bona fide price openly offered for a reasonably substantial period — an inflated figure set up to make a later reduction look large is not. That is why every price on this site is pulled live rather than written into the text.

Sources

https://wattandwhisk.com/gifts/black-friday-kitchen-appliance-deals